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Data Cleaning
Deficiencies in the quality of information are considered one of the most pressing problems in enterprise wide operations. Recent studies reveal that 20% of all data is of insufficient quality impeding the associated business processes. Common problems of dirty or incomplete data are wrong entries caused by typos, incompatible variable domains, missing entries as well as the absence of enterprise wide coding conventions or international standards. Data cleansing comprises a number of methods that address the analysis and cleansing of inconsistent data in order to achieve a homogenous and complete data pool.
Organizations need a solution that can simplify the process of cleaning, standardizing and validating data and integrate this process into the broader data integration effort. With such a solution provided at PurityMail, developer productivity is maximized as the need for data reconciling decreases along with data integration costs.
The act of detecting, removing and/or correcting a database with dirty data (data that is incorrect, out of date, redundant, incomplete or formatted incorrectly)
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Data Enhancement
Enrich your database with greater customer detail. We'll help you add demographics, psychographics and other valuable information to make your marketing insights more relevant and your campaigns more successful.
Our complete range of Data Enhancement Solutions will make your data more productive. Whether you need to target consumers or businesses, we can uncover revealing information to enhance your data.
Find addresses. Add phone numbers. Append emails. Include titles. Our Data Solutions can help you fill critical information gaps on your consumer or business lists.
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Data on Demand
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Email Marketing
PurityMail's email marketing and customer intelligence technology is designed for companies looking to increase brand equity through the acquisition and retention of their customer base. By sending highly targeted and relevant emails to your permission-based subscriber list, you can leverage the Web to cut costs, strengthen relationships and increase ROI.
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